To our valued advertisers:

The economic storm appears to be abating. Whether the downturn we experienced had a dramatic affect or very little affect on your business there is one truth and that is those businesses that continued to advertise during the past year will fare better than those that cut back.

Radio advertising continues to be one of the best ways for businesses to reach new and current customers.    FM 93(CHAYFM) has weathered the test of time and has proven to be reliable, cost effective and productive for advertisers. 

When television came on the scene it was heralded as the end of radio; in fact radio grew in strength. When the internet came on the scene it was heralded as the end of radio. Not only has radio maintained its strength it is growing , according to research from the Nielson company in the U.S., and reaches more people than the internet. (Source: Council for Research Excellence 2009) Radio is widely considered to be one of the best vehicles to promote websites.

FM 93 is radio at its best.   We work tirelessly to uphold the tenets of Corus Entertainment: Accountability, Initiative, Teamwork, Innovation and Knowledge. 

FM 93 reaches a very large audience in dozens of communities from the G.T.A. to north Muskoka and from the Peterborough area to Georgian Bay.  

 Over 95% of people listen to the radio at some time during the week. For our advertisers we are a link to these listeners in their own market area.   As well as providing an exciting and creative conduit to new business opportunities we also make sure “we do what we say we’ll do”.  

Radio is an intrusive, exciting and creative medium reaching listeners in all walks of life wherever they may be, in fact you’ll hear FM 93 in businesses and professional offices wherever you go in our coverage area. FM 93 reaches tens of thousands of potential customers at home, at the office, on the way to the office, running errands, at the beach, at the cottage, on the boat, on the internet;  wherever our listeners are we’re there too.   That’s a powerful tool for any business.  

Radio is personal and listeners are loyal. When they listen they are listening to “their radio station” FM 93.   Our listeners are even more loyal than most with 75% of our target audience listening only to FM 93 at the exclusion of other “local radio stations”. (Spring BBM 2009)

FM 93 has some of the most creative people in the industry providing entertaining and informative programming for our listeners.   Our News coverage is unparalleled in the market, our Traffic reports are all locally generated in house with information from listeners, the OPP, traffic cameras and professional drivers.   We program only the best music and entertainment presented by professionals who care.  

FM 93 is involved in the communities we serve.   We have been a major supporter of Georgian College, hospitals throughout our coverage area, service clubs, the Wye Marsh and many charities including the various organizations raising funds to fight diseases like cancer, The Ladies of the Lake who fought hard to force the government to clean up Lake Simcoe, and many more worthwhile causes.

FM 93 is a cost effective tool in helping advertisers reach potential customers.   We work hard to ensure our customers get the best value for their advertising dollars.

If you would like your business to be among those whose customers say “I heard it in on FM 93” please contact us today.

Sincerely,

Frank Allinson

Retail Sales Manager

 

(705) 737-3511 ext. 249